DYFO was created in 2003 by Katerina Dyens and Penny Foteinaki.  For a long time, they worked as Professors at a private School of Fashion. Their activities at the School throughout the '90's included avant-garde developments in the fashion industry, where many well-known and successful fashion designers, stylists and costumiers graduated. During this period, they also collaborated with fashion companies as designers, aesthetic advisors, buyers, and pattern makers.

In 2003, they created a modern atelier of Couture, that they maintain until today. Their collections are distinguished by a smooth power. They want their clothes to look classical without really being, emphasizing on eccentric details.

With every new collection consisting of prêt a porter pieces, at the same time DYFO create Haute Couture clothes and wedding gowns, emphasizing on each woman's personal image, and styling every detail of her appearance.