Behind   of the name " ASELELEONORA" are standing designers  Asel & Eleonora  Beishenova who start  their career  in fashion  on  2007 with brand "COMMUNE" what  based on  urban concept with  strong characteristics of  industrial punk, which was  presented twice in 8^th and 9^th AXDW.

Previous summer  decided   taking whole their  accumulate experience  with "COMMUNE"  to  create another one  line " ASELELEONORA"  what  the main idea  is to blend and combine   the vision of huge city  with  demonstration  of hidden  individuality  what  creating  the new  Modern Harmony. Designers wanted to type in more personal evidence, made it more artistic and sensitive.

Item's  lines and curves  took  as a basis Suprematism  of  Russian construstivism , the principle  direction  of  progress , movement  and  investigation,  what connecting us with a beginning of 20^th century -period of Steam with elements of steampunk  have been  added  in the  collection by the same way keeping it more minimal and lines more clear.

Their endeavors have  been recognized   in a professional  world  . The collections  are  founding in  about 15 boutiques in all Greece and  from this season the Fall-Winter collection is  representing  by  Sorgenti's Sales showroom in Milano.