Huge success, impressive fashion shows and unique guests were the highlights of the 10th International Fashion Week Athens Xclusive Designers Week

The 10th International Fashion Week, Athens Xclusive Designers Week closed the curtain with huge success on October 25th. After the impressive fashion shows with a series of exclusive guests, the 10th AXDW was concluded with a unique party at Baraonda Athens. The evening was dedicated to AXDW's Designers who participated at the "Meet the Designers Party" accompanied by their muse dressed in one of their creations. All guests enjoyed the festive atmosphere where Fashion and Style were gracefully incorporated.

The goal of the 10th Athens Xclusive Designers Week was to support Greek Fashion and Greek Designers more than ever, and this was portrayed in the Organization's campaign with the moto "Keep Greek Fashion in Your Hearts". In that context, it presented for the first time exclusively Greek Designers that operate in Greece or abroad i.e. Paris and Canada. Furthermore, the Exhibition Fashion in the Works offered all guests the opportunity to enjoy sketches from some of the most important contemporary Greek Designers such as Loukia, Erotokritos, Deux Hommes, Mi-Ro, Thes Tzivelli, Celia D.
During the Fashion Shows Spring Summer 2012 the following Designers presented their work:

Antonis Spathas with his label jeAnS. A polymorphic collection based on beige, blue-black and of course the zips, the main element that characterizes the collections of the designer.

The "romantic" Miltos, allowed us to travel at the era of Napoleon with this mystic feminine collection. Silk muslin, French laces and intense red of Burgundy combined with beige were the main elements of his show.

Tassos Sofroniou with his extraordinary first collection for men Conquistador. The central idea of his collection is based on the clear lines of a uniform. Austere forms however, comfortable lines in black, white and grey with many pieces are his proposal for the new basics of the contemporary man.

Stelios Koudounaris impressed, the audience once again, with his collection Entropia. Classic and new materials were greatly combined and although their initial impression was lack of order, they manage to create a complete harmony and flow. The colors that are proposed by Stelios are ivory and black.

Erotokritos, arrived from Paris in order to exclusively present his collection at the 10th AXDW. His collection titled "Garden Party" fascinated the audience with its freshness, the girlish and sexy look as well as the unique colorful prints.

The talented designer Ourania_Kay, impressed the audience not only due to her collection, but also with the unique musical performance at the catwalk. Her collection was full of color and freshness that can be worn by everybody in daily life.

Stephan Caras, presented a feminine and sensual collection, where black and fuchsia was intensively used as its main colors. The show of Stefan Caras had a unique finale: the real beauty Rosalie Van Breemen, ex wife of Alain Delon that walked on the catwalk!

The avant garde twin Celebrity Skin presented an extraordinary collection with many celebrities on the catwalk. Their collection, titled Industrial Ray, has as its main characteristic the combination of many different materials and forms, inspired by the charm of Gaudi. Basic colors of the collection are the black, nude and white.

The brand Ratt by Rita Attalla charmed the audience for one more time with its polymorphic and colorful creations for Spring/Summer 2012. Intense colors, lined materials and ribbons were the main characteristics of the collection.

Celia D. presented her new collection with the title Indian-Gypsy. The designer combines ethnic elements with romantic style, in earthy colors and deep red shades. The collection is dynamic, reflecting the culture of the Indian tribe, and it combines elements of the wild beauty of the gypsies.

The 2nd day of the organization was as always dedicated to the New Designers and the New Designers Awards by Buldoza.
12 new talents of Fashion Design presented their collections and competed for important Awards. Last season's winner of the award "Best Trendsetter" CorBo, «closed» the Fashion Collections with her show for Spring/Summer 2012. The online shop Buldoza.gr, the best destination for on-line shopping for men and women was the Sponsor of this season's Institution aiming to support the New Designers.
The Awards for the New Designers were:
Best New Designer, the winner will participate in a fashion week abroad.
Best Trendsetter by MTV, the winner has the opportunity to present his work to the wide audience through the MTV channel, in order to gain recognition to the Fashion industry.
Best Catwalk, the winner has the opportunity to attend a post graduate short course in Fashion Design offered by IEK AKMI.

This year for the first time in cooperation with Buldoza, AXDW established one more Award, the "Audience Award". During the breaks among the shows, thousands of guests voted for their "Most Favorite New Designer" at the stand of Buldoza. The winner of the Audience Award won an annual cooperation contract with the online shop Buldoza.gr, ensuring his/her first commercial agreement as a New Designer!

The Judging Committee that evaluated the work of the participating New Designers was: Mrs. Toula Angloupa, representative of the Angloupa Group, Nikos Apostolopoulos, Fashion Designer, Erotokritos, Fashion Designer, Xenia Ioannou, Chief Editor of TLIFE.GR, Annousa Mela, Fashion Editor of HELLO! Magazine, Lena Papachristofilou, Fashion journalist of Votre Beaute and Elina Robaki, representative of the online shop Buldoza.gr

The presenter of the New Designers Awards by Buldoza was the famous Trifon Samaras, which provided a special flair at the presentation of the show with his unique and bright personality!

The Winners of the New Designer Awards were:
Konstantinos Mitrovgenis: the talented designer with his polymorphic creations was adored by the enthusiastic audience and won 2 Awards, Best New Designer and Best Catwalk.
Lila Nova: the designer impressed the audience with her creativity and the haute quality of her collection and won the 2nd Award, Best Trendsetter.
Zina Glou: the designer with the alive and fairytale collection was voted as the favorite New Designer of the Audience and won the Award "Most Favorite New Designer" that is respective to the annual collaboration contract with the online shop Buldoza.

The rest of the New Designers that competed had equally great collections, specifically, the designers that participated were: H-era, Nektarios Elias Mertios, Odysseas Papadogiorgakis, Tammy's Archive, nadia Rapti & Teknio kerasioti, E.L.R. by Irene Lytra, Sisi Aretaki, Nassos Ntotsikas και Maraveya.

The French brand of professional maquillage, MAKE UP FOR EVER, that is exclusively distributed by SEPHORA was responsible for the amazing make up looks at the 10th AXDW. The Organization had the honor to host the head makeup artists of MAKE UP FOR EVER that arrived from Paris and cooperated with the Greek makeup artist Emmanuel Apostolakis for the makeup of all the fashion shows.

Following last season's success, the Xclusive Boutique της AXDW came back with vintage collections from Gee Vintage Collector and Holy Mustache Vintage Culture. AXDW's guests had the opportunity to select one-of-a-kind pieces from an endless collection of vintage clothes and accessories and purchase them in unique prices.

Furthermore, the 10th Athens Xclusive Designers Week had a fantastic smell of the delicious drinks of NESCAFÉ Dolce Gusto, the uniquely designed machine, that offered guests the opportunity to enjoy countless drinks of their choice. Every day of the Organization one lucky fashion lover won a collective machine NESCAFÉ Dolce Gusto "Piccolo Agatha", designed by the famous designer Agatha Ruiz De La Prada.

Naturally, the celebrative 10th AXDW couldn't miss the stylish Cointreaupolitans. The guests enjoyed their cocktails at the separé, a specially designed area where many lucky winners had the opportunity to be taught how to create cocktails from an experienced barman through Cointreau Rendevouz.

The Organization's foyer was further beautified by the company MIKOS that established an impressive installation. MIKOS, imports and has the exclusive representation and distribution of Internal Decoration houses and just initiated its new business on clothing materials.

The 10th AXDW was attended by countless celebrities and famous guests such as Alexandros and Mariantzela Lemoni, Mi-Ro, Renos Charalabidis, Despoina Olympiou, Daphne Valente, Yiasmin Oikonomopoulou, Feni Avramopoulou, Tzimis Stathakostopoulos, Calliope, Elena Syraka, Maria Bekatorou, Chrysanthos Pannas, Giorgos Merlos, Vicky Vovou, Nikos Koulis, Alksitis Maragkoudakis, Elena Paravasiliou and Aliosa Grisin, Evelina Papantoniou, Dimitris Argyropoulos, Athanasia Komninou, Aspasia Pappa, Laoura Lalaouni, Ira Katsantoni, Memos Begnis, Alexandos Bougiouris, Tzeni Botsi, Elina Kantza, Christina Pomoni, Doukissa Nomikou, Ivonni Bosniask, Ioanna Soulioti, Michalis Zambidis, Peggy Rizou, Dela Rounik, Eleni Petroulaki, Giorgos and Maria Glou, Antonis and Melina Glou, Reggina Kouri, Alexis Foukos, Stergia Michailou, Yiota Michalopoulou, Antzela Evripidi, the fashion designer Loukia, Apostolos Mitropoulos, Konstantinos Rigos, Nini Dounia, Tzeni Theona, Elio Alneti, Christos Papanikolaou, Appolonia B., Mathildi Maggira, Alex Kavvadias, Alexandros Parthenis, Konstantinos Varvitsiotis, Giorgos Davlas, Antonis Koulos, Alex Kavdas etc.

Hospitality sponsor: Athenaeum Intercontinental Athens
The Conference Center of Megaron Ethnikis Asfalistikis (Syggrou Ave 103-105) operates under the management of Athenaeum Intercontinental Athens.

Communication Sponsors: MTV, WORLD FASHION, BEST RADIO, VFM, EN LEFKO, ΕΓΩ!, ELEFTHEROS TYPOS, GLAM, METRO, DELUXE, BREATHTAKING ATHENS, TL!FE, FASHION DAILY

The 10th AXDW was under the auspices of: GNTO (Greek National Tourism Organisation), Embassy of Cyprus, ATEDCo (Athens Tourism & Economic Development Company), H.R.B.A. (Business Association of Retail Sales in Greece), PEA (PanHellenic Exporters Association), FING (Federation of Industries of Northern Greece), P.A.T.I.K.C. (Pan-Hellenic Association of Trade & Industries of Knitted Clothes)

or further editorial information, you may contact:
Amalia Konstantakopoulou, press@ax-designers-week.com, 210 9211013-14
Eleni Torou, e.torou@gmail.com, 210 6996405