«Keep Greek Fashion in your Hearts»

22-25 October 2011
Ethniki Asfalistiki Conference Center

The 10th International Fashion Week Athens Xclusive Designers Week will take place on 22-25 October 2011 at the Conference Center of Megaron Ethnikis Asfalistikis and will present the Spring-Summer 2012 proposals of significant Greek Designers from Greece and abroad.

AXDW, after five years of continuous presence and nine successful Organizations, supports the promotion of Greek Fashion more than ever. The upcoming Organization, celebrates its 10th anniversary by bearing the core message
«Keep Greek Fashion in your Hearts».

Numerous important Associations and Bodies support once again the 10th AXDW since the Organization is under the auspices of the Greek National Tourism Organisation (GNTO), Athens Tourism & Economic Development Company (ATEDCo), Business Association of Retail Sales in Greece (H.R.B.A.), PanHellenic Exporters Association (PEA), Federation of Industries of Northern Greece (FING), P.A.T.I.K.C. (Pan-Hellenic Association of Trade & Industries of Knitted Clothes). Furthermore, the 10th AXDW is supported by the Embassy of Cyprus.

The 10th AXDW is honored to cooperate with prominent Greek Designers that operate in Greece and/or in foreign markets. Specifically:

Erotokritos: The International well-known Designer that lives and works in Paris over the past years has a distinguished career based on its unique creations. This time, Erotokritos will show his collection for Spring - Summer 2012 at AXDW and is expected to impress the Greek audience.

Stephan Caras: The Greek Designers has a long experience by his cooperation with International Fashion Houses such as Guy Laroche, Biba and Hermes. He has been distinguished with his work around the globe, from Hong Kong to New York. His Haute Couture fashion house is based in Toronto, Canada. Stephan Caras is responsible for the outfits and style of many celebrities and VIPs such as the Royal family of Jordan.

Celia D.: The talented Greek Designer who graduated from the Chelsea College of Arts in London and the Parsons School of Design in Paris has worked for 2 years together with Sonya Rykiel. In 2004 she started her individual career in Fashion with the label "Celia D."). The main characteristic of her collections is the "girly bohemian" element.
Miltos: Feminine lines, all-time-classic elegance, new style with unique aesthetics are the characteristics of Miltos' collections. The quality and all-time classic elegance of his creations glorify and honor the innocent femininity and transfer us to the romantic era of the past.

Stelios Koudounaris: The Cypriot talented designer has been awarded Best Designer of the Year 2009 at the Fashion Week of Cyprus. Stelios Koudounaris managed to show his creations in London, Austria, Denmark and Cyprus. By acquiring one of the prime roles in Fashion, even since his first show, he will present his unique proposals for the 5th time, having as a main characteristic the futuristic glance in women's elegance.

Ratt by Rita Attalla: Rita Attalla, studied at Veloudakis and since then she cooperated with numerous designers prior creating her own brand in Fashion, Ratt. Prior today, Rita presented 3 amazing collections, and this time is her 4th time in AXDW where she will show polymorphic creations in intense colors and innovative lines.
Conquistador by Tassos Sofroniou: The well known Greek stylist, photographer and fashion designer Tassos Sofroniou will present his new collection of men clothing and accessories for Spring-Summer 2012. Under his brand name Conquistador by Tassos Sofroniou, the designer has vastly impressed the audience and according to his statement "The philosophy Conquistador is as clear as a transparent glass of water: A new uniform, for the contemporary city hero."

Celebrity Skin: The avant garde "twin" of Dimitris Strepkos and Eleni Barla managed to won the best impressions with the theatrical character of their creations even outside the Greek media such as FIASCO, BLINK etc. Among the numerous celebrities that prefer to wear Celebrity Skin are Eleonora Zouganeli, Kariofyllia Karabeti, Anda Livitsanou etc.

Ourania_Kay: Ourania_Kay in the context of the 8th AXDW was awarded for the "Best Catwalk" and continues to win the impressions by presenting her second collection. She graduated from ESMOD where she specialized in Fashion Design and Pattern Drafting and had the opportunity to make her first steps beside grand names in the world of Fashion such as Hussein Chalayan, Grazia Paris, Salon de Prêt-a-porter, Premiere Vision.

JeΑnS: The man behind the brand «jeAnS» is Antonis Spathas. His collection is based on denim where he managed to surprise positively his audience last March and won the "Best Catwalk" award. His models changed the polymorphic clothes on the catwalk and transformed the creations into new look, shapes and styles.

The 2nd day of AXDW, Sunday 23 October 2011, is dedicated as always to the new designers. This year, the participants of the institution New Designers are more than ever since 13 Designers will present new and innovative ideas:
H-ēra, Nektarios Elias Mertios, Odysseas Papadogiorgakis, Lila Nova, nadia Rapti & Teknio kerasioti, Tammy's Archive, Maraveya, Nassos Ntotsikas, E.L.R˙ by Irene Lytra, Zina Glou, Sisi Aretaki, Konstantinos Mitrovgenis.
The shows will be concluded by the Designer CorBo, the winner of last season's Awards, who was voted as the "Best Trendsetter". The participants of this year's Institution New Designers Awards by Buldoza will be voted by a Committee that consists of Buyers, Fashion Editors and prominent Designers, and they will be able to compete for one of the 3 unique awards - "Best New Designer", "Best Trendsetter by MTV", "Best Catwalk",that will be given to the winners during the NDA Award ceremony. This year, for the first time introduces a fourth award, the "Audience Award" in collaboration with the sponsor institution New Designers Awards, the online shop Buldoza.

Supporting the promotion of Greek fashion more than ever and with the message «Keep Greek Fashion in your Hearts», the 10th AXDW will present the exhibition "Fashion in the works" where Greek designers will present a sketch of one of their creations, aiming to send a positive message for the support of Greek Fashion.

Following up on last season's success, the Xclusive Boutique of AXDW returns with its vintage collections by Gee Vintage Collector and Holy Mustache Vintage Culture. Vintage clothes and accessories, signed by important Designers worldwide will be available for sale to the AXDW guests in amazing prices.

The last day of the fashion week , transforms into a unique party which will be thrown to honor the AXDW Designers, dedicated to Greek Fashion. The "Meet The Designers" Xclusive Party will take place on Tuesday, 25 October at Baraonda Athens. The guests will have the opportunity to meet in person the Designers and the Organizers and enjoy a Cointreaupolitan welcome drink.

The make-up for the 10th AXDW will be offered by the French brand of professional maquillage MAKE UP FOR EVER a brand that is exclusively distributed by SEPHORA. AXDW will have the pleasure of hosting the head makeup artists of MAKE UP FOR EVER that will arrive to Athens from Paris and in collaboration with the Greek makeup artist Emmanouel Apostolakis, will be responsible for the make-up of models in all shows.

The 10th AXDW will have the essence of the marvelous drinks of NESCAFÉ® Dolce Gusto®, as the unique design machine that has entered our daily lives offers us the opportunity to enjoy numerous different drinks at home. NESCAFÉ® Dolce Gusto®, will be our sponsor this year. In parallel, one lucky fashion lover will win one collector's machine NESCAFÉ® Dolce Gusto®, the Piccolo Agatha, designed by the well known designer Agatha Ruiz De La Prada.

Hospitality Sponsor: Athenaeum Intercontinental Athens
The Conference Center of Megaron Ethnikis Asfalistikis (103-105 Syggrou Ave.) is under the management of Athenaeum Intercontinental Athens.

Communication Sponsors: MTV, WORLD FASHION, BEST RADIO, VFM, EN LEFKO, EGO!, ELEFTHEROS TIPOS, GLAM, METRO, DELUXE, BREATHTAKING ATHENS, TL!FE, FASHION DAILY

Under the auspices of: GNTO (Greek National Tourism Organisation), Embassy of Cyprus, ATEDCo (Athens Tourism & Economic Development Company), H.R.B.A. (Business Association of Retail Sales in Greece), PEA (PanHellenic Exporters Association), FING (Federation of Industries of Northern Greece), P.A.T.I.K.C. (Pan-Hellenic Association of Trade & Industries of Knitted Clothes)